Next-Generation Retailing In India: An Empirical Study Using Factor Analysis

Manju Smita Dash
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Manju Smita Dash: Utkal University, India

International Review of Management and Marketing, 2011, vol. 1, issue 2, 25-35

Abstract: The retail landscape in India is changing rapidly and is being scrutinized by large scale investments by foreign and domestic players. Market liberalization and changing consumer behavior have sown the seeds of a retail transformation. Indian retailing is growing fast and imparting the consumer preferences across the country. Today retailing is largest contributing sector to country's GDP i.e. 10% as compared to 8% in China, 6% in Brazil. Modern retailing is capable of generating employment opportunities for 2.5 million people by 2010 in various retail operations and over 10 million additional workforces in retail support activities. Organized retail which presently account for only 4-6 percent of the total market is likely to increase its share to over 30% by 2013.It offers huge potential for growth in coming years. India is becoming most favore retail destination in the world.

Keywords: Organized retail; Hyper market; next generation retail; specialty stores; Supply chain (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2011
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