Journal of Asian Business Strategy

2011 - 2024

From Asian Economic and Social Society
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Volume 14, issue 2, 2024

The impact of co-branding on consumer purchase intentions in the automotive industry pp. 126-143

Jiazheng Song, Yuqian Wei, Mingyang Wang and Yida Zhang

Building the right employee value proposition to retain millennial talents: A case study at a national bank in Indonesia pp. 144-157

Agustina Lolita Intani, Ari Febrianto and Eva Hotnaidah Saragih

The role of institutional innovation and artificial intelligence in the corporate eco-innovation - a case study of high-tech enterprises in Liaoning province of China pp. 158-177

Xuanyu Lin, Xiheng Hu, Yi Qu and Zhiruo Wei

Volume 14, issue 1, 2024

The impact of perceived quality, advertising quality, and herding effect on purchase intention: Moderation effect of age pp. 1-20

Xi Lu, Yitong Yin, Ruizhe Gao and Nasi Sari

Did the COVID-19 transform consumers’ orthodox behavior?: A systematic literature review pp. 21-38

Kazi Sharmin Pamela and Shahpar Shams

The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience pp. 39-60

Hongfei Wu, Ruizhe Gao and Yitong Yin

Effect of innovation in communication message on financial customer relationships: New evidence from Saudi Arabia pp. 61-69

Abdulrahman Ibrahim Al-Ayyaf Iyad Abdel Fattah Al-Nsour

The profitability of green banking activities of selected banks (SCBs and PCBs) in Bangladesh: An empirical analysis pp. 70-89

Sanjoy Kumar Sarker, Md Golam Sharoar, Kamal Hossain, Mithun Bairagi and Feroz Khan

Management information systems: Evaluating the adoption and impact of cloud computing in enterprise information systems pp. 90-110

Md Omar Faruque, Sadia Sharmin, Tughlok Talukder and Saddam Nasir Chowdhury

The impact of two-way FDI on the upgrading of China’s industrial structure: Based on the research in Chongqing pp. 111-125

Zhiqi Wei, Mingxuan Li, Yitong Li and You You

Volume 13, issue 1, 2023

The impact of strategic human resource development on organizational growth pp. 1-13

Ayman Al Armoti, Salem Al Ameri and Jalal Al Hammadi

Corporate social responsibility performance among listed non-financial firms in Nigeria pp. 14-23

John Echobu and Faith Oluwatosin Echobu

Impact of cash reserve ratio on banks profitability: A study on conventional commercial banks in Bangladesh pp. 24-32

Md Faykuzzaman Mia, Masuma Aktar Nodi, Arif Mia and Shah Alam

Bank-specific determinants of non-performing loans in Bhutan: Does business strategy matter? pp. 33-41

Rinchen Dorji

Green taxation changes government revenue and its applicability in Bangladesh pp. 42-59

Md Faykuzzaman Mia, Muhaiminul Islam and Nahin Rahman

Volume 12, issue 2, 2022

The Moderating Mechanism of CEO Duality on Female Directors’ Attitudes toward Managerial Perks in AI Companies pp. 86-92

Changzheng Zhang and Jingjing Liang

The Impact of Entertainment on Buyers’ Decisions via Facebook: Jordanian Youth Behavior of E-Fashion Stores Context pp. 93-101

Iyad A Al-Nsour and Arun Kumar Tarofder

Analysis of Factors Affecting Consumer Behavior towards Green Banking using TPB Model pp. 102-114

Zohaib Islam

Research on the Impact of Live Commerce on Starbucks Consumer Satisfaction - Based on the Moderating Effect of Supervision Strength pp. 115-138

Yue Su, Zhuang Ma, Xinyuan Yin, Yuehan Zhao and Yi Qu

Implementation of Accounting Standards for Cryptocurrency Companies in Indonesia pp. 139-149

Metodius France Marjun Janggur and Trinandari Prasetyo Nugrahanti

Demographic Aspects and Investors’ Decision Making Process: A Study pp. 150-162

Sutap Kumar Ghosh

Volume 12, issue 1, 2022

Impact of Executive Remuneration and Firm Leverage on Firm Stability: Lessons from European Firms pp. 1-9

Farjana Nasrin

Impact of Corporate Governance on Performance of Selected Commercial Banks in Bangladesh: A Comparative Approach pp. 10-21

Tarik Hossain

Business Challenges Such as Organizational Politics, Job Stress and Turnover Intentions of Employees: Implication for Policy Development in Ghana pp. 22-34

George Kankam Jnr and Abdul-Razak Suleman

The Impact of the COVID-19 Pandemic on Microfinance Banks Customers in Nigeria pp. 35-48

Ifeanyi Onwuka Onuka and Ozegbe Roseline Oroboghae

The Cryptocurrency Market in Kenya: A Review of Awareness and Participation by the Youth pp. 49-56

Charles Kamau

The Influencing Factors of Customer Satisfaction of O2O Food Takeout Platforms – A Social Institutional Environment Perspective pp. 57-85

Xinyuan Hu, Juan Li, Yiting Wang and Yi Qu

Volume 11, issue 2, 2021

On Competitive Strategy from OEM to OBM - A Case Study on a Sealing Parts Company in Taiwan pp. 69-82

Jui-Lung Chen and Chia-Chi Hsieh

Determinants of GCC Women Entrepreneurs Performance: Are they Different from Men? pp. 83-94

Araby Madbouly, Huda Al Khayyal, Anwar Mourssi and Waleed Al Wakeel

Remote Working Environment Challenges in the Context of the Covid-19 Pandemic pp. 95-103

Ahmad. N Al- Rfou

Volume 11, issue 1, 2021

The Value Relevance of Accounting Information and its Impact on Stock Prices: A Study on Listed Pharmaceutical Companies at Dhaka Stock Exchange of Bangladesh pp. 1-9

Tarik Hossain

Factors of Early-Stage Entrepreneurial Aspirations in Asia Pacific Economies pp. 10-23

Nhan Huynh and Anh Dao

Liquidity Management: Implications for Financial Performance of Deposit Money Banks (DMBs) in Nigeria pp. 24-32

Wisdom Okere, Okeke Obiajulu Chibuzo, Echeonwu Sandra Ijeoma, Emili Eze Celestine and Rufai Oluwatobi

Does Managers Opportunistic Motive Moderate the Relationship Between CSR Disclosure and Firms Market Value of Equity? Study on the Listed Banking Companies in the Dhaka Stock Exchange pp. 33-45

Mashiur Rahman and Siti Zaleha Abdul Rasid

Retail Loan Under Interest Rate Fluctuation in Nepal: Costumers Interest, Challenges and Managerial Solutions pp. 46-54

Udbodh Bhandari, Tilak Jaisi, Niranjan Devkota, Dipendra Karki, Dipak Bahadur Adhikari, Udaya Raj Paudel and Seeprata Parajuli

Current Assets, Current Liabilities and Profitability: A Cross Industry Analysis pp. 55-68

Sujan Chandra Paul, Md. Asiqur Rahman and Jiasmin

Volume 10, issue 2, 2020

Macroeconomic Determinants of Banks’ Credit Risk: The Case of Bahrain pp. 172-183

Araby Madbouly

Factors Affecting Banking Bailout: A Study on Bangladeshi Commercial Banks pp. 184-191

Tanvir Ahmed, Mahjabeen Binte Alam, Zahin Irfan Khan, Shehrly Mahaboob Hera and Masnun Haque

Capital Structure Decisions and Financial Viability of Firms Quoted on the Premium Board Segment of the Nigeria Stock Exchange pp. 192-203

Ihejirika Peters, Ndugbu Michael, Mbagwu Ijeoma Gladys and Ojiegbe Josephine

Internal and External Determinants of Corporate Social Responsibility Practices in Multinational Enterprise Subsidiaries in Developing Countries: Evidence from Ethiopia pp. 204-223

Tolossa Fufa Gulema and Yadessa Tadesse Roba

Volume 10, issue 1, 2020

Moderating Factors and Customer Loyalty of Selected Hotels in Lagos State, Nigeria pp. 1-12

Ladipo Patrick K. A, Agada Solomon A and Ighomereho O Salome

Impacts of HR Practices on Organizational Commitment: The Mediating Role of Organizational Culture pp. 13-25

Shuja Iqbal, Tian Hong Yun, Shamim Akhtar and Fred Yaw Nyarko Ankomah

How Knowledge Management Plays an Effective Role in Organizations to Make HRM More Efficient by Using System Dynamics? pp. 26-38

Saneela Naseem and Sayyed Sadaqat Hussain Shah

A Proposed Combination of Formal and Entrepreneurial Approaches to Strategy Creation: A Multi-Case Study Approach pp. 39-60

Hooshang Nezamivand Chegini and Sayed Mahmood Hosseini

The Influence of Corporate Governance on Financial Performance Mediated by Gender Diversity pp. 61-79

Lee Siew Tee and Ismail Nizam

Selected Macro-Economic Variables and Financial Leverages Impact on Performance Indicators of Quoted Chemical Firms in PSX pp. 80-89

Muhammad Uzair Ali and Nawaz Ahmad

The Role of SMEs in Export Promotion: Evidence from the Manufacturing Industry of Ghana pp. 90-113

Lucy Anning and Wang Haisu

Impact of Need for Achievement on Entrepreneurial Intentions; Mediating Role of Self-Efficacy pp. 114-121

Shamim Akhtar, Tian Hongyuan, Shuja Iqbal and Fred Yaw Nyarko Ankomah

Influence of Innovation on the Performance of Small and Medium-Scale Enterprises in Kogi State pp. 122-132

Onogwu Eneojo Ernest and Ja'afaru Garba Sule

Effect of Mobile Banking on the Banking Behaviour of Informal Sector Workers in Accra, Ghana pp. 133-141

Shaibu Baanni Azumah, Christopher Balinto, William Adzawla and Linda Akoto Osei-Baafi

Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management pp. 142-158

Omkar Dastane

Management Accounting Practices by Some Selected Manufacturing Enterprises Enlisted in Chittagong Stock Exchange, Bangladesh: An Evaluation pp. 159-171

Md. Musharof Hossain, Monir Ahmmed, Mohammad Emdad Hossain and Md. Kazi Golam Azam