Award Date
5-1-2013
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Hotel Administration
First Committee Member
Bo Bernhard
Second Committee Member
Ashok Singh
Third Committee Member
Anthony Lucas
Fourth Committee Member
Shannon Monnat
Number of Pages
175
Abstract
A structural model is proposed and empirically examined that investigates the influence of an online casino's atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric cues and organismic satisfaction.
Keywords
Consumer behavior; Consumer satisfaction; Gamblers; Gambling; iGaming; Internet gambling; Servicescape; Structural equation modeling
Disciplines
Business | E-Commerce | Gaming and Casino Operations Management | Psychology
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Abarbanel, Brett Lillian Levine, "Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler's Experience" (2013). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1792.
http://dx.doi.org/10.34917/4478186
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
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