How Gen AI makes a difference

Ever wondered how Gen AI can really make a difference? 𝗜𝘁’𝘀 𝘁𝗼𝘂𝗴𝗵 because we often don't know what problems it can solve or what outcomes to expect.

At Manchester Airports Group, 𝗧𝗵𝗲𝘆 𝗳𝗮𝗰𝗲𝗱 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 like:

1. Scattered flight info.
2. Confusing signs.
3. Language barriers with Italian passengers.
4. Limited inquiry team availability, especially during peak times.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?

1. Centralized all information.
2. 24/7 access in multiple languages.
3. Gained insights that improved signage.
4. Added new stores like McDonald’s based on passenger requests.
5. Made customer feedback actionable, allowing us to easily improve operations based on real-time questions and needs.

𝘎𝘦𝘯 𝘈𝘐 𝘥𝘪𝘥𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘴𝘰𝘭𝘷𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴—it made the airport experience smoother, smarter, and more responsive to customer needs.

𝘍𝘰𝘭𝘭𝘰𝘸 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘈𝘞𝘚 𝘢𝘯𝘥 𝘎𝘦𝘯 𝘈𝘐.