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"Double Marginalization in Performance-Based Advertising: Implications and ..."

Chrysanthos Dellarocas (2012)

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DOI: 10.1287/MNSC.1110.1474

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - https://dblp.org/rec/journals/mansci/Dellarocas12
Chrysanthos Dellarocas:
Double Marginalization in Performance-Based Advertising: Implications and Solutions. Manag. Sci. 58(6): 1178-1195 (2012)

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