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"Enhancing customer brand experience and loyalty through enterprise ..."

Jun Yang et al. (2017)

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DOI: 10.1108/ITP-09-2015-0219

access: closed

type: Journal Article

metadata version: 2024-10-16

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  dblp key:
  - journals/itp/YangZZG17
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  - https://dblp.org/rec/journals/itp/YangZZG17
Jun Yang, Rui Zheng, Ling Zhao, Sumeet Gupta:
Enhancing customer brand experience and loyalty through enterprise microblogs: Empirical evidence from a communication framework perspective. Inf. Technol. People 30(3): 580-601 (2017)

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