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"Can data analytics raise marketing agility?-A sense-and-respond perspective."

David D. C. Tarn, Jue-Fan J. F. Wang (2023)

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DOI: 10.1016/J.IM.2022.103743

access: closed

type: Journal Article

metadata version: 2023-04-25

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David D. C. Tarn, Jue-Fan J. F. Wang:
Can data analytics raise marketing agility?-A sense-and-respond perspective. Inf. Manag. 60(2): 103743 (2023)

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