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"CRM in social media: Predicting increases in Facebook usage frequency."

Michel Ballings, Dirk Van den Poel (2015)

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DOI: 10.1016/J.EJOR.2015.01.001

access: closed

type: Journal Article

metadata version: 2024-05-07

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Michel Ballings, Dirk Van den Poel:
CRM in social media: Predicting increases in Facebook usage frequency. Eur. J. Oper. Res. 244(1): 248-260 (2015)

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