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"Does big data analytics influence frontline employees in services marketing?"

Saradhi Motamarri, Shahriar Akter, Venkata Yanamandram (2017)

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DOI: 10.1108/BPMJ-12-2015-0182

access: closed

type: Journal Article

metadata version: 2020-08-17

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  - journals/bpmj/MotamarriAY17
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  - https://dblp.org/rec/journals/bpmj/MotamarriAY17
Saradhi Motamarri, Shahriar Akter, Venkata Yanamandram:
Does big data analytics influence frontline employees in services marketing? Bus. Process. Manag. J. 23(3): 623-644 (2017)

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