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"How to adopt mass customization strategy: Understanding the role of ..."

Zhenhao Li, Hong Yang, Jing Xu (2022)

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DOI: 10.1016/J.CIE.2022.108666

access: closed

type: Journal Article

metadata version: 2022-11-09

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Zhenhao Li, Hong Yang, Jing Xu:
How to adopt mass customization strategy: Understanding the role of consumers' perceived brand value. Comput. Ind. Eng. 173: 108666 (2022)

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