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"The Effect of Site Trust on Trust in the Sources of Online Consumer Review ..."

Jumin Lee, Do-Hyung Park, Ingoo Han (2006)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2012-03-01

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  - electronic edition @ aisnet.org
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  dblp key:
  - conf/pacis/LeePH06
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/LeePH06
Jumin Lee, Do-Hyung Park, Ingoo Han:
The Effect of Site Trust on Trust in the Sources of Online Consumer Review and Trust in the Sources of Consumer Endorsement in Advertisement. PACIS 2006: 27

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