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"Investigating of In-app Advertising Features' Impact on Effective Clicks ..."

Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer (2018)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-04-04

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  dblp key:
  - conf/icis/LiZI18
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  persistent URL:
  - https://dblp.org/rec/conf/icis/LiZI18
Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer:
Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats. ICIS 2018

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