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"Personalized click prediction in sponsored search."

Haibin Cheng, Erick Cantú-Paz (2010)

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DOI: 10.1145/1718487.1718531

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/wsdm/ChengC10
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Haibin Cheng, Erick Cantú-Paz:
Personalized click prediction in sponsored search. WSDM 2010: 351-360

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