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"The Influence of Live Streamer Morality on Consumer Purchase Intentions ..."

Cuiping Wang, Li Wang (2021)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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  dblp key:
  - conf/whiceb/WangW21
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  - https://dblp.org/rec/conf/whiceb/WangW21
Cuiping Wang, Li Wang:
The Influence of Live Streamer Morality on Consumer Purchase Intentions from the Perspective of Identity. WHICEB 2021: 30

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