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Marketing Science, Volume 34
Volume 34, Number 1, January - February 2015
- Song Lin
, Juanjuan Zhang, John R. Hauser:
Learning from Experience, Simply. 1-19 - Mitsukuni Nishida:
Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa. 20-38 - Pranav Jindal:
Risk Preferences and Demand Drivers of Extended Warranties. 39-58 - Vibhanshu Abhishek, Kartik Hosanagar, Peter S. Fader:
Aggregation Bias in Sponsored Search Data: The Curse and the Cure. 59-77 - Scott K. Shriver
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol. 78-97 - Gaia Rubera
Design Innovativeness and Product Sales' Evolution. 98-115 - Arun Gopalakrishnan, Raghuram Iyengar, Robert J. Meyer:
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs. 116-133 - Michel Wedel, Rik Pieters:
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred. 134-143 - Qiang Liu, Thomas J. Steenburgh, Sachin Gupta:
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. 144-159 - Alberto Sa Vinhas
Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective. 160-175
Volume 34, Number 2, March - April 2015
- Hee Mok Park, Puneet Manchanda:
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior. 179-194 - Yao Zhang, Eric T. Bradlow
Predicting Customer Value Using Clumpiness: From RFM to RFMC. 195-208 - Sridhar Balasubramanian, Shantanu Bhattacharya
Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms. 218-234 - Martin Spann
Skimming or Penetration? Strategic Dynamic Pricing for New Products. 235-249 - Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson
Effect of Customer-Centric Structure on Long-Term Financial Performance. 250-268 - Ashwin Aravindakshan
Managing Blood Donations with Marketing. 269-280 - Catherine E. Tucker:
The Reach and Persuasiveness of Viral Video Ads. 281-296 - Martin Spann
Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl. 297-299
Volume 34, Number 3, May - June 2015
- Preyas S. Desai:
Editorial - Acknowledging 2014 Marketing Science Contributions. 309-310
- Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur:
Television Advertising and Online Shopping. 311-330 - Ming Hu
Product and Pricing Decisions in Crowdfunding. 331-345 - Qing Liu, Yihui (Elina) Tang:
Construction of Heterogeneous Conjoint Choice Designs: A New Approach. 346-366 - Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah:
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community. 367-387 - Sridhar Narayanan, Kirthi Kalyanam:
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach. 388-407 - Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee:
Social Contagion in New Product Trial and Repeat. 408-429 - Anita Rao:
Online Content Pricing: Purchase and Rental Markets. 430-451 - Brett R. Gordon
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes. 452-470
Volume 34, Number 4, July - August 2015
- Laxman Narasimhan, Kannan Srinivasan, K. Sudhir:
Editorial - Marketing Science in Emerging Markets. 473-479 - Grant Miller
Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh. 480-499 - K. Sudhir, Debabrata Talukdar
The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption. 500-521 - Yi Qian, Qiang Gong, Yuxin Chen:
Untangling Searchable and Experiential Quality Responses to Counterfeits. 522-538 - Kaifu Zhang:
Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One? 539-554
- Niket Jindal
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk. 555-572 - Jurui Zhang, Yong Liu, Yubo Chen:
Social Learning in Networks of Friends versus Strangers. 573-589 - Jeffrey D. Shulman
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence. 590-605 - Tat Y. Chan, Young-Hoon Park:
Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising. 606-623
Volume 34, Number 5, September - October 2015
- Liye Ma, Baohong Sun, Sunder Kekre:
The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter. 627-645 - Yacheng Sun, Shibo Li, Baohong Sun:
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination. 646-668 - Alexander Bleier, Maik Eisenbeiss
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. 669-688 - Yan Dong, Kefeng Xu
Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels. 689-701 - Guofang Huang, Ahmed Khwaja, K. Sudhir:
Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management. 702-721 - Jian Ni, Kannan Srinivasan:
Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel. 722-738 - Chunhua Wu, Hai Che
The Economic Value of Online Reviews. 739-754 - Terrence August, Duy Dao, Hyoduk Shin:
Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies. 755-774
Volume 34, Number 6, November - December 2015
- B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford:
Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History. 779-786
- P. K. Kannan:
2013-2014 Gary L. Lilien ISMS-MSI Practice Prize Competition. 787-788
- Martin Natter, Ana-Marija Ozimec, Ju-Young Kim:
Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites. 789-803 - V. Kumar, Amalesh Sharma, Naveen Donthu, Carey Rountree:
Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. 804-814 - Ken Roberts, John H. Roberts
Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. 815-824
- Vishal Narayan, Vithala R. Rao, K. Sudhir:
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India. 825-842 - Nitin Mehta:
A Flexible Yet Globally Regular Multigood Demand System. 843-863 - Benjamin R. Handel, Kanishka Misra:
Robust New Product Pricing. 864-881 - Woochoel Shin
Keyword Search Advertising and Limited Budgets. 882-896 - Shijie Lu
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers. 897-905 - Chunhua Wu:
Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis. 906-921
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