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"A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization ..."
David C. Schmittlein, Donald G. Morrison (2003)
- David C. Schmittlein, Donald G. Morrison:
A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures. Manag. Sci. 49(12): 1617-1635 (2003)
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