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Tianshu Sun

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2020 – today

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2024
[j16]
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  - journals/mansci/SunYLZX24
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Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang, Jun Xu:
The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policy. Manag. Sci. 70(4): 2645-2660 (2024)
[j15]
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  - journals/mansci/SongS24
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Yicheng Song, Tianshu Sun:
Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach. Manag. Sci. 70(8): 5115-5130 (2024)
[j14]
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Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu:
Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-mile Stations at Alibaba. MIS Q. 48(3): 1157-1192 (2024)
[j13]
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Ruomeng Cui, Zhikun Lu, Tianshu Sun, Joseph M. Golden:
Sooner or Later? Promising Delivery Speed in Online Retail. Manuf. Serv. Oper. Manag. 26(1): 233-251 (2024)
2023
[j12]
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  - journals/msom/LinLS23
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Wilson Lin, Susan Feng Lu, Tianshu Sun:
Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors' Blood Donation Decisions. Manuf. Serv. Oper. Manag. 25(3): 939-957 (2023)
[i4]
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  - journals/corr/abs-2309-01780
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James Enouen, Tianshu Sun, Yan Liu:
Measuring, Interpreting, and Improving Fairness of Algorithms using Causal Inference and Randomized Experiments. CoRR abs/2309.01780 (2023)
[i3]
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  - journals/corr/abs-2312-10225
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Wen Wang, Zhenyue Zhao, Tianshu Sun:
GPT-doctor: Customizing Large Language Models for Medical Consultation. CoRR abs/2312.10225 (2023)
2022
[j11]
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  - journals/msom/HanSCW22
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Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu:
COVID-19 and E-Commerce Operations: Evidence from Alibaba. Manuf. Serv. Oper. Manag. 24(3): 1388-1405 (2022)
[j10]
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  - journals/sensors/LiLS22
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Ziqi Li, Dongsheng Li, Tianshu Sun:
A Transformer-Based Bridge Structural Response Prediction Framework. Sensors 22(8): 3100 (2022)
2021
[j9]
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  - journals/isr/HuangMSLG21
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Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv, Joseph M. Golden:
Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request. Inf. Syst. Res. 32(3): 914-931 (2021)
[j8]
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  - journals/isr/LeeCSO21
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Heeseung Andrew Lee, Angela Aerry Choi, Tianshu Sun, Wonseok Oh:
Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales. Inf. Syst. Res. 32(4): 1368-1389 (2021)
[j7]
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  - journals/mansci/SunVZ21
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Tianshu Sun, Siva Viswanathan, Elena Zheleva:
Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. Manag. Sci. 67(2): 808-827 (2021)
[j6]
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Tianshu Sun, Siva Viswanathan, Ni Huang, Elena Zheleva:
Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments. MIS Q. 45(2) (2021)
[j5]
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  - journals/misq/McFowlandGBS21
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Edward McFowland III, Sandeep Gangarapu, Ravi Bapna, Tianshu Sun:
A Prescriptive Analytics Framework for Optimal Policy Deployment Using Heterogeneous Treatment Effects. MIS Q. 45(4): 1807-1832 (2021)
[c14]
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  - conf/icis/CuiLSG21
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Ruomeng Cui, Zhikun Lu, Tianshu Sun, Joseph M. Golden:
Sooner or Later? Promising Delivery Speed in Online Retail. ICIS 2021
[c13]
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  - conf/icis/HanSCW21
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Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu:
COVID-19 and E-commerce Operations: Evidence from Alibaba. ICIS 2021
[i2]
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  - journals/corr/abs-2112-01574
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Xinze Du, Yingying Fan, Jinchi Lv, Tianshu Sun, Patrick Vossler:
Dimension-Free Average Treatment Effect Inference with Deep Neural Networks. CoRR abs/2112.01574 (2021)
2020
[j4]
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  - journals/isr/JungBGS20
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JaeHwuen Jung, Ravi Bapna, Joseph M. Golden, Tianshu Sun:
Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments. Inf. Syst. Res. 31(1): 16-36 (2020)
[c12]
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Brian Rongqing Han, Leon Yang Chu, Tianshu Sun, Lixia Wu:
Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses. ICIS 2020
[c11]
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  - conf/pkdd/YueSWWXS20
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Mingxuan Yue, Tianshu Sun, Fan Wu, Lixia Wu, Yinghui Xu, Cyrus Shahabi:
Learning a Contextual and Topological Representation of Areas-of-Interest for On-Demand Delivery Application. ECML/PKDD (4) 2020: 52-68

2010 – 2019

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2019
[j3]
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  - journals/isr/SunSVZ19
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Tianshu Sun, Lanfei Shi, Siva Viswanathan, Elena Zheleva:
Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment. Inf. Syst. Res. 30(2): 523-539 (2019)
[j2]
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  - journals/isr/HuangSCG19
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Ni Huang, Tianshu Sun, Pei-Yu Chen, Joseph M. Golden:
Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment. Inf. Syst. Res. 30(3): 805-818 (2019)
[j1]
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  - journals/mansci/SunGJ19
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Tianshu Sun, Guodong Gordon Gao, Ginger Zhe Jin:
Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment. Manag. Sci. 65(6): 2717-2736 (2019)
[c10]
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  - conf/ec/SunT19
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Tianshu Sun, Sean J. Taylor:
Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment. EC 2019: 455
[c9]
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  - conf/icis/HanWSCX19
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Brian Rongqing Han, Lixia Wu, Tianshu Sun, Leon Yang Chu, Yinghui Xu:
Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Pickup Stations at Alibaba. ICIS 2019
[c8]
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Tianshu Sun, Siva Viswanathan, Nina Huang, Elena Zheleva:
Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. ICIS 2019
[i1]
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  - journals/corr/abs-1905-02762
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Tianshu Sun, Sean J. Taylor:
Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment. CoRR abs/1905.02762 (2019)
2018
[c7]
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  - conf/icis/BapnaBHST18
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Ravi Bapna, Gordon Burtch, Kevin Hong, Tianshu Sun, Jason Thatcher:
Lab Experiment and Field Experiment in the Digital Age: Friend or Foe? ICIS 2018
[c6]
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  - conf/icis/ChoiSL18
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Angela Choi, Tianshu Sun, Heeseung Lee:
Reading Marathon: Understanding the Effect of Binge Reading on User-Generated Content. ICIS 2018
[c5]
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Tianshu Sun, JaeHwuen Jung, Ravi Bapna, Joseph M. Golden:
The Impact of Social Learning in Prosumption. ICIS 2018
2017
[c4]
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  - conf/icis/HuangSCG17
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Ni Huang, Tianshu Sun, Pei-Yu Chen, Joseph M. Golden:
Social Media Integration and E-commerce Platform Performance: A Randomized Field Experiment. ICIS 2017
2016
[c3]
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  - conf/icis/JungBGS16
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JaeHwuen Jung, Ravi Bapna, Joseph M. Golden, Tianshu Sun:
Does Care Lead to Share? Evidence from a Randomized Field Experiment on Call for Sharing. ICIS 2016
2014
[c2]
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  - conf/ACMicec/SunVZ14
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Tianshu Sun, Siva Viswanathan, Elena Zheleva:
Impact of Message Design on Online Interactions: An Empirical Investigation. ICEC 2014: 64
[c1]
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Tianshu Sun, Siva Viswanathan, Elena Zheleva:
Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment. ICIS 2014

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