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"Web Advertising: What do We Know about its Acceptance and Impacts? - a ..."

Ping Zhang, Youngseek Kim (2008)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2012-11-11

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  - electronic edition @ aisnet.org
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  dblp key:
  - conf/pacis/ZhangK08
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/ZhangK08
Ping Zhang, Youngseek Kim:
Web Advertising: What do We Know about its Acceptance and Impacts? - a Meta-Analysis of the literature. PACIS 2008: 246

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