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Kuo-Fang Peng

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2010 – 2019

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2014
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Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen:
Brand relationship, consumption values and branded app adoption. Ind. Manag. Data Syst. 114(8): 1131-1143 (2014)

2000 – 2009

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2004
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Kuo-Fang Peng, Yi-Wen Fan, Tong-An Hsu:
Proposing the content perception theory for the online content industry - a structural equation modeling. Ind. Manag. Data Syst. 104(6): 469-489 (2004)
2002
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Kuang-Wei Wen, Kuo-Fang Peng:
Market segmentation via structured click stream analysis. Ind. Manag. Data Syst. 102(9): 493-502 (2002)

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