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International Journal of Online Marketing, Volume 3
Volume 3, Number 1, 2013
- Hamdy Ahmed Abdelaziz:
Avatar-Based Coaching: Using Virtual World to Develop Sales Skills and Learning Satisfaction Among Business Secondary School Students. 1-13 - Neha Jain, Vandana Ahuja, Yajulu Medury:
Websites and Internet Marketing: Developing a Model for Measuring a Website's Contribution to the Brand. 14-30 - Andrew D. Pressey, Laura Salciuviene, Stuart J. Barnes:
Uncovering Relationships Between Emotional States and Higher-Order Needs: Enhancing Consumer Emotional Experiences in Computer-Mediated Environment. 31-46 - Bijal Zaveri Amin, Prahant Amin:
A Conceptual Framework to Understanding Online Consumer Buying Behavior. 47-63
Volume 3, Number 2, 2013
- Albert Chong Yan Vun, Amran Harun, Jaratin Lily
, Charlie Albert Lasuin:
Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction among Professionals. 1-19 - Manel Hamouda, Rym Srarfi Tabbane:
Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product. 20-37 - Shirin Alavi
E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity. 38-55 - Edwin M. Agwu:
Cyber Criminals on the Internet Super Highways: A Technical Investigation of Different Shades and Colours within the Nigerian Cyber Space. 56-74 - Sadiq Shahbaz Ali, M. N. A. Khan:
ICT Infrastructure Framework for Microfinance Institutions and Banks in Pakistan: An Optimized Approach. 75-86
Volume 3, Number 3, 2013
- G. Muruganantham, Ravi Shankar Bhakat
An Empirical Study of Impulse Buying Behavior in Online Bookstores. 1-17 - Savdeep Vasudeva, Gurdip Singh:
A Comparative Study of Consumer's Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model. 18-36 - Mohamed K. Watfa, Nima Najafi, Mahmoud Bakkar
Targeted Online Marketing using Social Networking. 37-50 - Maysam Shirkhodaee
Evaluating the Persuasive and Memory Effects of Viral Advertising. 51-61 - Baisakhi Banerjee, Ashwini Kumar BJ:
Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India. 62-75
Volume 3, Number 4, 2013
- Antonius Raghubansie, Hatem El-Gohary
An Investigation of the Evaluation of the Viral Marketing Research. 1-27 - Francisco Javier Miranda González, Antonio Chamorro Mera, Sergio Rubio
Evaluation of Social Network Sites: An Empirical Study of 150 Top-Ranked Firms in the World. 28-42 - Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam
The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. 43-67 - Kyung Jung Han, Chang-Hoan Cho:
Twitter as a Tool for Corporate Communication: Exploring Interactive Communication Patterns between Fortune 500 Companies and Twitter Users. 68-83
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