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Understanding preferences for motion pictures. (2011). Gazley, Aaron ; Clark, Gemma ; Sinha, Ashish.
In: Journal of Business Research.
RePEc:eee:jbrese:v:64:y:2011:i:8:p:854-861.

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Cited: 8

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Cites: 67

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Cocites: 50

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  1. The economics of movies (revisited): A survey of recent literature. (2023). McKenzie, Jordi.
    In: Journal of Economic Surveys.
    RePEc:bla:jecsur:v:37:y:2023:i:2:p:480-525.

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  2. The impact of online video highlights on TV audience ratings. (2022). Kim, Hye-Jin ; Bae, Giwoong.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:22:y:2022:i:2:d:10.1007_s10660-020-09421-4.

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  3. Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory. (2022). Song, Reo ; Jalali, Nima ; Moon, Sangkil.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:140:y:2022:i:c:p:332-345.

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  4. An empirical investigation of director selection in movie preproduction: A two-sided matching approach. (2022). Yang, Yupin ; Wei, Liyuan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:39:y:2022:i:3:p:888-906.

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  5. Digitally forecasting new music product success via active crowdsourcing. (2019). Gatzemeier, Simon ; Steininger, Dennis M.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:146:y:2019:i:c:p:167-180.

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  6. Debates and assumptions about motion picture performance: a meta-analysis. (2018). Hadida, Allegre L ; Legoux, Renaud ; Carrillat, Franois A.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:46:y:2018:i:2:d:10.1007_s11747-017-0561-6.

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  7. The dynamics of the Chinese film industry: factors affecting Chinese audiences’ intentions to see movies. (2017). Feng, Guangchao Charles.
    In: Asia Pacific Business Review.
    RePEc:taf:apbizr:v:23:y:2017:i:5:p:658-676.

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  8. When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. (2014). , Jason ; Shachar, Ron .
    In: Management Science.
    RePEc:inm:ormnsc:v:60:y:2014:i:7:p:1617-1631.

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  41. Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”. (2009). Joshi, Amit M. ; Hanssens, Dominique M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:2:p:239-250.

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  42. Demand-driven scheduling of movies in a multiplex. (2009). Eliashberg, Jehoshua ; Wierenga, Berend ; Weinberg, Charles B ; Swami, Sanjeev ; Miller, Steven J ; Huisman, Dennis ; Ho, Jason ; Hegie, Quintus.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:26:y:2009:i:2:p:75-88.

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  43. How Complex Do Movie Channel Contracts Need to Be?. (2008). Weinberg, Charles B. ; Raut, Sumit ; Swami, Sanjeev ; Lee, Eunkyu.
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:4:p:627-641.

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  44. —A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers Pricing and Promotions. (2008). Ionova, Irina ; Silva-Risso, Jorge.
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:4:p:545-566.

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  45. The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market. (2007). Anand, Bharat ; Elberse, Anita.
    In: Information Economics and Policy.
    RePEc:eee:iepoli:v:19:y:2007:i:3-4:p:319-343.

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  46. —Antibusiness Movies and Folk Marketing. (2006). Shugan, Steven M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:6:p:681-685.

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  47. —Research Opportunities at the Movies. (2006). Krider, Robert E..
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:6:p:662-664.

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  48. A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters ”. (2006). Weinberg, Charles B. ; Liu, Yong ; Putler, Daniel S..
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:5:p:543-546.

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  49. Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model. (2006). Assael, Henry ; Narayan, Vishal ; Yang, Sha .
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:4:p:336-349.

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  50. Editorial: Save Research—Abandon the Case Method of Teaching. (2006). Shugan, Steven M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:2:p:109-115.

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