Everyone thinks metrics let us measure results. But, actually, they don’t. They measure only what they are measuring. Engagement, for example, is not something that can be measured, so we use an analogue for it. Time on page. Or clicks.
We often end up measuring what is quick, cheap, and easy to measure. Therefore, few organizations regularly conduct usability testing or customer-satisfaction surveys, but lots use analytics.
Even today, organizations often use clicks as a measure of engagement. So, all too often, they design user interfaces to generate clicks, so the system can measure them.
Flat, minimalist, clean, material - whatever you want to call it - is an annoying antipattern. Computers are here to make life easier for humans. Removing affordances is just a nasty thing to do to your users.
A short web book on the past, present and future of interfaces, written in a snappy, chatty style.
From oral communication and storytelling 500,000 years ago to virtual reality today, the purpose of information interfaces has always been to communicate more quickly, more deeply, to foster relationships, to explore, to measure, to learn, to build knowledge, to entertain, and to create.
We interface precisely because we are human. Because we are intelligent, because we are social, because we are inquisitive and creative.
We design our interfaces and they in turn redefine what it means to be human.
The URL for a page goes at the top. Text appears in a vertically scrolling column. A dropdown menu has a downward-pointing triangle next to it. Your mouse cursor is a slanted triangle with a tail, and when you hover over a link it looks like Mickey Mouse’s glove.
Most of these affordances don’t have any relationship to the physical characteristics of the interaction they mediate. But remove them from a website, application, or interface, and users get disoriented, frustrated, and unproductive.