American clothing chain store, Eddie Bauer, has increased margin by 30% using Talon.One’s dynamic discounts feature.
Overview
Based in Bellevue, Washington, Eddie Bauer operates in three sales channels:
Retail stores
Outlet stores
Online platforms
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Eddie Bauer decided to replace their in-house promotion tool with Talon.One’s promotion engine in order to add speed and efficiency to their promotional campaigns.
The challenge
They needed a solution that could build, test and launch discounts quickly and easily. On top of that, they wanted a tool that generated unique codes to
Offer personalized discounts to their customers.
Keep control of discounts.
Talon.One enabled Eddie Bauer to run a number of successful campaigns including a “50% off one apparel item” offer.
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The solution
The campaign led to outstanding results including:
30% increase in margin.
30% rise in demand.
19% increase in conversion rate.
The flexibility of Talon.One’s Rule Builder allows Eddie Bauer to benefit from unlimited discounts options, offering meaningful, personalized incentives to their customers.
"Thanks to Talon.One, we were able to do more testing on our offers - giving us better control over the cost and reach of our promotions. "
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Angela Gow
Director of Digital Merchandising and Email at Eddie Bauer
For more key insights from Angela, you can check out her interview with RetailDive or download the full case study below.
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