Sourav Borah

‘Navigating an academic career: Insights from early-career academics” MR Doctoral Conference (IMRDC), February 2023

·         “Drivers of Stakeholder Engagement for Environmental Sustainability” 2023 Australia and New Zealand Marketing Academy (ANZMAC) Conference, The University of Otago, Dunedin, New Zealand)

·         “CMO Discretion and Firms’ Internationalization”, Winter AMA 2020, San Diego, California.

·         “Investigating the impact of payment technology adoption on small-sized retailers’ performance in emerging markets”, Winter AMA 2020, San Diego, California.

·         “Understanding the relationships among Service Failure, Service Recovery and Customer Churn in Emerging Markets: An Empirical Investigation” 7th IIMA Conference on Marketing in Emerging Economies, January 2017.

·         “Product Placement in Blogs and its Impact on Source Credibility: An Empirical Investigation”  International Marketing Conference (MARCON), Indian Institute of Management, Calcutta, December 2011.

• With Jena S, Parida B and Jayaswal P, “Netflix in India: Navigating Unfamiliar Waters” (Weblink: https://cases.iima.ac.in/index.php/netflix-in-india-navigating-unfamiliar-waters.html)

• With Dongre Ambrish and Akella Laximinarayana Yashaswy, “WeSkill: Sustainability Challenges of a Platform Start-up in an Emerging Market” (weblink: https://cases.iima.ac.in/index.php/weskill-sustainability-challenges-of-a-platform-start-up-in-an-emerging-market.html)

• With Jena S and G Pratheebha, "Schematic Software Company: Accelerating Growth" (weblink: https://hbsp.harvard.edu/product/A00438-PDF-ENG)

• With Banerjee A and Kumar Y,  "Titan Company: Tracing the Journey of Analytics Adoption” (Weblink: Titan Company: Tracing the Journey of Analytics Adoption (iima.ac.in))

• With Jena S and Sharma A, "Khedut Feeds & Foods Private Limited: Implications of Country of Origin" (Weblink: Khedut Feeds & Foods Private Limited: Implications of Country of Origin (iima.ac.in))