Ведение бизнеса в странах с развивающейся экономикой

Emerging economies play an increasingly important role in the world economy and constitute very significant consumer markets and investment sites for international business. To be a successful business leader, students need to have a solid understanding of the operating environment in emerging markets and related business opportunities and risks. The course covers the fundamentals of global strategy and provides the review of the following topics: motivation for international expansion, strategies for global value creation, location strategy, timing of entry and foreign entry modes. The course focuses on the major emerging markets, including, but not restricted to, China, India, Brazil, Turkey, the Arab countries and African countries. The course provides a big picture overview of the business framework in these markets along with a focus on both challenges and opportunities. In studying key business, political, economic, social, financial and cultural characteristics of some emerging market countries, students will recognize regional differences and be able to realize opportunities by adopting relevant business strategies. Additionally, the course is aimed at the awareness formation of Ethics, Responsibility, and Sustainability (ERS) so students could have an ERS mindset and skills toolkit to establish business presence and operate successfully in foreign markets. The course includes experiential exercises, case studies, and presentations where students are expected to apply their business knowledge to tackle doing business in emerging markets issues with a critical eye and a cross- disciplinary approach.