Online | Executive Education
Cialdini Certified Practitioner Program
Discover a systematic approach to ethically persuading people and achieving your business goals — whether in leadership, sales, marketing, communication, procurement, or HR. Based on the work of Robert Cialdini, Regents’ Professor Emeritus and the New York Times best-selling author of Influence, the W. P. Carey Executive Education team is proud to recommend the Cialdini Certified Practitioner program, an multi-tiered offering with one of four selectable experiences depending on your need, schedule, and price point.
Program details
Sources like Forbes, the World Economic Forum, and LinkedIn consistently confirm it: persuasion is one of the top business skills to master.
Four decades ago, “Influence: The Psychology of Persuasion,” became a New York Times bestseller and must-read business literature for leaders, managers and frontline workers in countless industries. In the years since, its author, Regents’ Professor Emeritus Robert Cialdini, has only expanded upon that foundation. His influence continues to reshape academia through groundbreaking research being done at the Robert B. Cialdini Behavioral Research Lab and Robert B. Cialdini Social Psychology Research Labs at Arizona State University.
Likewise, in the private sector, he has founded the Cialdini Institute, which provides hands-on expert coaching in these and other research driven techniques to working professionals. Today, learners from all industries have the chance to benefit from the overlap of those two worlds, as Cialdini Method Certified Trainers provide world-class scientific insights, dozens of real-life business examples to learn from, and proven, practical ways to achieve your own personal influence goals.
Learners can choose from one of four training programs below. Whether you have a few hours, a few weeks, or more, you’ll learn a systematic approach to ethically persuading people, which you can start applying to your business from day one.
Gold
Online
Learn with 11 self-paced modules taught by Cialdini
$1,497
Platinum
Online
Same as Gold
+ two application workshops per month (24 total)*
$2,497
Diamond
Online
Same as Platinum
+ three 1-on-1 sessions*
$4,997
Elite
Online
Same as Diamond
+ Personalized solutions provided directly by Cialdini certified trainers**
$50,000
* Group and 1-on-1 session hosted live via Zoom. Recordings also provided.
** For up to 4 weeks
Who is this program for?
The Cialdini Institute recommends this program for C-level decision makers, VPs, and directors, as well as consultants and coaches, negotiation experts, and managers in nearly any business field, including sales, marketing, communications, procurement, and HR.
Past clients included representatives from prestigious companies known all around the world, including Google, Berkshire Hathaway, Pfizer, Microsoft and JPMorganChase.
Program costs can be paid in full at the time of registration or monthly, and you can start any tier at any time!
What will I learn?
You’ll discover how to ethically, efficiently, and effectively apply Cialdini’s world-renowned Principles of Persuasion, significantly increasing your chances of persuading others and getting a “Yes” more often.
Mastering persuasion empowers you to achieve success across all business areas, including:
- Leadership: Skillfully guide teams to eliminate silent resistance.
- Sales: Apply ethical strategies to prevent losing high-value clients.
- Marketing: Craft compelling messages that stop leads from turning to competitors.
- Communication: Communicate effectively to prevent costly misunderstandings.
- Procurement: Negotiate smarter to avoid overpaying.
- HR: Deliver the right messages to stop missing out on top talent.
All live and 1-on-1 sessions are led by persuasion experts personally selected and trained by Robert Cialdini. All tiers culminate in a final exam, and after passing, you will receive a signed certificate as an invaluable and long-standing confirmation of your expertise in the science and application of ethical persuasion. But most importantly, you’ll significantly increase your chances of achieving your business goals.