Aaker, David A., 1938-....
![Sudoc [ABES], France](https://speed.lescigales.org/xypor/index.php?q=aHR0cHM6Ly92aWFmLm9yZy92aWFmL2ltYWdlcy9mbGFncy9TVURPQy5wbmc%3D "Sudoc [ABES], France")
Aaker, David A.
Aaker, David A. (David Allen), 1938-
David Allen Aaker American economist
VIAF ID: 37004329 (Personal)
Permalink: http://viaf.org/viaf/37004329
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200 _ 1 ‡a Aaker ‡b David A. ‡f 1938-
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200 _ | ‡a Aaker ‡b David A. ‡f 1938-....
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100 1 _ ‡a Aaker, David A.
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100 1 _ ‡a Aaker, David A.
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100 1 _ ‡a Aaker, David A.
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100 1 _ ‡a Aaker, David A.
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100 1 _ ‡a Aaker, David A.
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100 1 _ ‡a Aaker, David A.
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100 1 _ ‡a Aaker, David A.
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100 1 _ ‡a Aaker, David A. ‡d (1938- ).
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100 1 _ ‡a Aaker, David A. ‡q (David Allen), ‡d 1938-
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100 1 _ ‡a Aaker, David A., ‡d 1938-
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100 1 _ ‡a Aaker, David A., ‡d 1938-
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100 1 _ ‡a Aaker, David A., ‡d 1938-
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100 1 _ ‡a Aaker, David A., ‡d 1938-
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4xx's: Alternate Name Forms (65)
5xx's: Related Names (1)
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Aaker, Jennifer
‡d
1967-
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bezf
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https://d-nb.info/standards/elementset/gnd#familialRelationship
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Beziehung familiaer
Works
| Title | Sources |
|---|---|
| Aaker on branding : 20 principles that drive success |
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| Abaixo os silos : como criar um marketing eficaz e vencedor no segmentado mundo das organizações |
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| Administração estratégica de mercado |
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| Adobataijingu manejimento. |
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| Advertising management |
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| Brand asset management : driving profitable growth through your brands |
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| Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh |
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| Brand equity and advertising |
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| Brand Leadership |
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| Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity |
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| Brand relevance : making competitors irrelevant |
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| Building strong brands |
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| Building the brand-driven business : operationalize your brand to drive profitable growth |
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| Burando pōtoforio senryaku : Jigyō no sōjō kōka o umidasu burando taikei |
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| Burando rīdāshippu : Mienai kigyō shisan no kōchiku |
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| Business policy and strategy |
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| Clés pour un bon choix de marques |
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| Como construir marcas líderes |
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| Consumer evaluations of brand extensions |
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| Consumerism : search for the consumer interest |
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| Creating signature stories : strategic messaging that persuades, energizes and inspires |
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| Criando e administrando marcas de sucesso |
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| Deibideu akeo ui beuraending ui jeongseok |
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| Developing business strategies. |
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| Essentials of marketing research |
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| Estratégia de portfólio de marcas : criando : relevância, diferenciação, força, alavancagem, clareza |
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| From Fargo to the world of brands : my story so far |
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| Identifying feelings elicited by advertising |
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| Koordynacja działalności przedsiębiorstw : marketingowe integrowanie silosów |
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| Management de la publicidad : perspectivas prácticas |
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| Le management du capital-marque : analyser, développer et exploiter la valeur des marques |
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| Managing brand equity : capitalizing on the value of a brand name |
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| Las marcas según Aaker : 20 principios para conseguir el éxito |
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| Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung |
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| Markenrelevanz erfolgreich Wettbewerber ausschalten |
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| Marketing research : private and public sector decisions |
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| Marktgericht strategisch beleid |
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| Multivariate analysis in marketing |
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| n79089154 |
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| On branding : 20 princípios que decidem o sucesso das marcas |
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| Relevância de marca : como deixar seus concorrentes para trás |
|
| Senryaku ritsuan handobukku |
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| Senryaku shijō keiei |
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| Shinajī māketingu : Bumonkan no kabe o koeta zensha saiteki senryaku |
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| Spanning silos : The new CMO imperative |
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| Strategic market management |
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| Sutori de tsutaeru burando : Shigunecha sutori ga hitobito o hikitsukeru. |
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| Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative |
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| Бизнес-стратегия: от изучения рыночной среды до выработки беспроигрышных решений |
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| Маркетинговые исследования, 2004: |
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| Рекламный менеджмент |
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| Создаем сильный бренд |
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| 강력한 브랜드의 구축 |
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| 데이비드 아커의 브랜딩의 정석 최고의 브랜드는 어떻게 만들어지는가 |
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| 마케팅 고전이론에서 최신 개념과 기법까지 |
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| 마케팅전략 |
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| 브랜드 리더십 |
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| 브랜드 분야 세계 최고의 권위자 |
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| 브랜드 연관성 |
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| 브랜드 자산의 전략적 경영 |
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| 브랜드 전략 매출을 극대화하는 브랜드파워 전략 |
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| 브랜드 포트폴리오 전략 |
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| 전략적 시장관리 |
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| アドバタイジング・マネジメント. |
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| コンシューマリズム : 消費者の利益のために |
|
| シナジー・マーケティング : 部門間の壁を越えた全社最適戦略 |
|
| ストーリーで伝えるブランド シグネチャーストーリーが人々を惹きつける |
|
| ブランド・リーダーシップ : 「見えない企業資産」の構築 |
|
| ブランドエクイティ戦略 : 競争優位をつくりだす名前シンボルスローガン |
|
| ブランドポートフォリオ戦略 : 事業の相乗効果を生み出すブランド体系 |
|
| ブランド優位の戦略 : 顧客を創造するBIの開発と実践 |
|
| ブランド論 : 無形の差別化をつくる20の基本原則 |
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| マーケティング・リサーチ : 企業と公組織の意思決定 |
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| 廣告管理論 |
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| 战略市场管理 |
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| 戦略市場経営 : 戦略をどう開発し評価し実行するか |
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| 戰略立案ハンドブック |
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