Drivers of the future retailing environmentSiegfried Numberger and Carsten Rennhak No 2006-04, Reutlingen Working Papers on Marketing & Management from Reutlingen University, ESB Business School Abstract: In order to forecast major paradigm shifts in any industry, one needs to understand the driving forces of change. This paper focuses on the retail industry and tries to identify decisive factors which shape this industry's future. Based on the findings of Numberger/Rennhak (2005) a set of variables is derived from roughly fifty semi-structured interviews with retailers and customers as well as academics and from literature. As Numberger (2004) proposed, interviewees were cross-functional and interdisciplinary. The survey included questions about the future medium of shopping, the influence on its development, and general trends and interests with regards to the future. Results were analysed such that variables are aggregated from the text without an a priori framework such as PEST and included if they correlate highly with the entire system and if specific events are highly likely. The challenge of the study is to aggregate the data to few meaningful variables in order to keep complexity low enough enabling a later check of consistency. Date: 2011 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:zbw:esbwmm:200604 Access Statistics for this paper More papers in Reutlingen Working Papers on Marketing & Management from Reutlingen University, ESB Business School Contact information at EDIRC. |
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