Aspects of green marketing: a prospect for Bangladesh

Dr Haradhan Mohajan ()

MPRA Paper from University Library of Munich, Germany

Abstract: This paper discusses the green marketing which incorporates a broad range of activities such as the product modification, changes to the production process, packaging changes, as well as modifying advertising of the environment friendly commodities. The green marketing of products of the company are presumed to be environmentally safe. The paper analyses whether the manufacturers are conscious about green products and eco-labeling, and also the difficulties in implementing green marketing. A guideline is given to the Bangladeshi manufacturers for producing green marketing products.

Keywords: Green marketing; Corporate Social Responsibility (CSR); sustainability. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011-09-17, Revised 2011-10-23
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in International Journal of Economics and Research 3.3(2012): pp. 1-11

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/50690/1/MPRA_paper_50690.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:50690

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().