An Ecosystem-Level Process Model of Business Model Disruption: The Disruptor's Gambit

Yuliya Snihur, Llewellyn D. W. Thomas and Robert A. Burgelman
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Yuliya Snihur: Toulouse Business School
Llewellyn D. W. Thomas: LaSalle Universitat Ramon Llull
Robert A. Burgelman: Stanford University

Research Papers from Stanford University, Graduate School of Business

Abstract: Based on a longitudinal case study, this paper presents an ecosystem-level process model of the interlocking key activities of the business model disruptor, other ecosystem participants (customers, partners, media, analysts), and the incumbent. Together these constitute a strategic process of ecosystem evolution from incumbent-centered to disruptor-centered. We identify the phenomenon of a "disruptor's gambit," where the disruptor reveals its intentions early on through effective framing, followed by rapid adaptation of its business model to satisfy ecosystem needs. These processes generate a virtuous framing-adaptation cycle, where feed-forward and feedback enable rapid response to customers and partners, while engaging them as force multipliers during new ecosystem creation. Our findings suggest that framing constitutes a dynamic strategic process enabling disruptors to reduce uncertainty, dislodge powerful incumbents, and shape new ecosystems through business model innovation.

Date: 2018-04
New Economics Papers: this item is included in nep-env and nep-sbm
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Persistent link: https://EconPapers.repec.org/RePEc:ecl:stabus:3662

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