Vaccination nudges: A study of pre-booked COVID-19 vaccinations in Sweden

Carl Bonander, Mats Ekman and Niklas Jakobsson

Abstract: A nudge changes people's actions without removing their options or altering their incentives. During the COVID-19 vaccine rollout, the Swedish Region of Uppsala sent letters with pre-booked appointments to inhabitants aged 16-17 instead of opening up manual appointment booking. Using regional and municipal vaccination data, we document a higher vaccine uptake among 16- to 17-year-olds in Uppsala compared to untreated control regions (constructed using the synthetic control method as well as neighboring municipalities). The results highlight pre-booked appointments as a strategy for increasing vaccination rates in populations with low perceived risk.

Date: 2022-02, Revised 2022-07
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Published in Social Science & Medicine, vol. 309, 2022, 115248

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