Supply chain re-engineering: a case study of the Tonghui Agricultural Cooperative in Inner Mongolia

Qianyu Zhu, Cheryl Wachenheim (), Zhiyao Ma and Cong Zhu

International Food and Agribusiness Management Review, 2018, vol. 21, issue 1

Abstract: Benefits of cooperative organization in agriculture come from price advantages in procurement and marketing, cost reductions and efficiency gains from sharing of productive assets and processes, and improved access to and increased efficiency in using credit, logistics, and information. Efficacy of strategic activities designed to capture these advantages is investigated empirically in a case study of the Tonghui Agricultural Cooperative in Inner Mongolia, an autonomous region of China. Information from interviews, on-site visits, evaluation of cooperative, member and partner information, and participation in the advising process are used to evaluate the impact of efforts to re-engineer the supply chain for independent farmers through cooperative organization. Specific examples of marketing channel development and operation for Wallace melons and mutton represent implementation of strategic plans. The case also reviews the cooperative’s credit system, designed increase access to and reduced cost of funds for members, use of alternative market venues, and horizontal expansion through tourism.

Keywords: Agricultural Finance; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:266454

DOI: 10.22004/ag.econ.266454

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