Exploring Consumer Valuation and Preference Heterogeneity for Functional Foods Using a Choice Experiment: A Case Study of Tomato Juice Containing Soy in Ohio

Ratapol P. Teratanavat and Neal Hooker

No 19556, 2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A discrete choice experiment is applied to examine consumer valuation of a new generation of functional foods. Data were collected from 1,704 households in Ohio through a mail survey. Results indicate health benefits and ingredient naturalness are positively valued but such preferences depend on individual's education, income, and food purchase behavior.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 31
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea05:19556

DOI: 10.22004/ag.econ.19556

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